MRC: Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation

Here's a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB's Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative [...]The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.