In 2009, a journalist named Rob Walker wanted to find out the power of storytelling so he decided to conduct a study and named it as 'Significant object study'. He went on eBay and bought 200 items with an average price of $1. He further contacted writers and asked them to be a part of the [...]The post why storytelling cannot be overlooked by entrepreneurs? appeared first on moolya blog | startup news and updates | entrepreneur news.