Monocl Blog Combining Human Connection and Data to the Science of Pharmaceuticals

Storytelling is an ancient art form. For centuries, it has been used to educate and ensure real-life tales of human triumph are preserved for centuries. In business, storytelling is often the marketer’s job – the creatives charged with promoting the brand in a way that connects with the audience and makes it more human, relatable, and memorable. However, storytelling is as important a skill for pharmaceutical medical teams as it is for marketers…maybe even more so.