Moloco Blog The 3 Biggest Challenges Facing Mobile Advertising

We've talked with many mobile app developers over the past year. We asked them to tell us about the struggles they face with mobile advertising. As we talked, here are the most common themes that emerged:Clean UX: (cited by 36% of app developers) With so little screen space, the mobile experience is critical. Every pixel must be optimized. Many app developers explained ad clutter is a real concern. Minimized Pageviews: (32%) The best apps are optimized to help the user accomplish their task as quick as possible. Ironically, this means the best apps have the fewest pageviews. This makes it tougher to sell advertising, which traditionally requires increasing pageviews.Privacy is Paramount: (22%) Some mobile app developers looked into monetizing their app by selling data. Unfortunately, they felt most data brokers were shady and the monetization would be insignificant.At Moloco, we huddled together and came up with a solution to these problems. We designed the Moloco Virtual Audience Network (VAN) to preserve your app's UX, safeguard your users' privacy, and remain agnostic to pageviews.We built VAN to solve these issues Moloco VAN bids on ad inventory in real time on over 20B daily pageviews. This is why we say our solution is pageview agnostic. We target ads to your users wherever they appear across major exchanges, and only when they are most effective. With VAN, you can track your users wherever they appear on major ad exchanges and serve them ads outside your app. This allows you to focus on your app's UX. You only need to...Read More