It is a proven fact that in-app advertising generates immense visibility, interest, and sales for companies. It is also equally true that users hate seeing these ads in between their app usage. mNectar has tried to come up with a feasible solution that not only helps the company garner visibility through in-app advertising, but it also takes user engagement up by a notch. How is this enabled? mNectar has announced a cross platform streaming network, Spectra. With help of this cloud centric content delivery platform, the company has tried to attract users to play games on the in-app ads shown. In this model, the user need not download the game before playing. As soon as they see an ad pop up, if they like it, they can simply tap on it and proceed to playing it. How it works? If you like a game that is being advertised while using an app, you get the option to start playing the Continue Reading
