Engagement. A word I use a lot when talking about creating compelling learning and the way your learners connect with it. Buzzword or not, it's absolutely something we're all endeavouring to deliver. But driving interest, and indeed the engagement that follows, is no mean feat. We're contending with dispersed learners, highly tech-savvy generations of workers and extremely short attention spans. So what can you do to get your learners captivated? You need to take control and drive your own demand generation for your training.