Metia: Metia Group Publishes State of the B2B Financial Technology Buy-cycle 2023 for Fintech Marketers

Metia Group has launched a data-driven report identifying the unique challenges, attitudes and behaviours that define the buying mindset of senior bank decision-makers. The new report analyses the B2B financial technology buy-cycle, identifying five critical B2B marketing strategies for fintech firms. The data, sourced by GWI Work 2021/22, includes almost 60,000 interviews with business professionals aged 18-64 who defined themselves as working in business-related occupations.