Mercury Group Blog Global Mobile Ad Spending Will Climb to $100 Billion in 2016

The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer. This figure is more than a 400% increase from 2013, and it will likely double to nearly $200 billion between 2016 and 2019, accounting for more than a quarter of all media ad spending worldwide. Click [...]