Mention Me Blog Referral Customer Journey Optimization: 4 Steps to Succeed

Like any customer acquisition channel, referral marketing is a funnel. At the top: your existing customers. At the bottom: the new ones they've brought in.But at every stage, there's potential for drop-off.They might ignore your referral offer, share it with unqualified friends, or refer people who vanish at checkout. And if those referrals aren't converting? You're leaving serious revenue on the table.The good news? You can fix it.Here are four key steps to optimise your referral journey - and turn more happy customers into your most powerful growth engine.