Melancon Consulting Blog Having Trouble Creating a “Unique Value” For Your Commodity Product or Service?

Ever wonder why Florida-brand Oranges are better than oranges from California or Louisiana? The commercial indicates that there is a difference, so what do you believe? The sun is the same; the mild southern climate is the same; the water is the same; the fertilizer and soil conditioners are the same. So, the next time… The post Having Trouble Creating a “Unique Value” For Your Commodity Product or Service? appeared first on Richard A Melancon, APAC.