Mediasmith Inc.: Sit, stay, strategize: Mediasmith explains the magic pets bring to its office

In the first installment of The Drum's new series 'Special Sauce,' in which agencies tell us what sets them apart, Lindsey Pittser at Mediasmith explains how office pets provide insights that data alone can't. With plenty of cute animal pics thrown in.Mediasmith has discovered an unconventional secret to success: a workplace culture where four-legged team members are as valued as their two-legged counterparts. As the agency of record for PetSmart, this philosophy isn't just good fun - it's good business.Ctrl+alt+woofWalk into one of Mediasmith's offices on any given day, and you'll notice something: the soft padding of paws accompanies the click-clacking of keyboards. As the agency of record of PetSmart, being a pet lover is in the team's DNA.Read more here