MediaMorph Blog Perception Is Reality: Redefining Relevance as a Key Theme at IBC 2024

It was fascinating to witness the contrasting fortunes of companies across the industry at IBC 2024 in Amsterdam this week. Businesses offering similar services in the same sector, competing for the same audiences, spoke about the state of the industry in strikingly different ways. Tom Evans I spent the majority […] The post Perception Is Reality: Redefining Relevance as a Key Theme at IBC 2024 appeared first on Whip Media.