Eco-friendly personal care brand Full Circle has partnered with creative social media agency Media Bounty to launch its new help-you-to-stay-clean product range.The hygiene packs act as an alternative to single-use plastics and other products that are environmentally harmful. They contain cleaning essentials such as unisex deodorant, toothpaste and dry shampoo that make cleaning on-the-go easy. The packs are sustainably-sourced, made in the UK, not tested on animals and are either zero-waste reusable, biodegradable or fully recyclable, so cleaning away from the bathroom can be a guilt-free indulgence.Media Bounty is behind the integrated social media campaign including the branded content and paid media strategy rollout. "Our goal is to make the planet a more positive place and believe our products can help facilitate this," said Full Circle co-founder, Amy Molony. "As an agency that shares a number of the same beliefs - coupled with a fantastic approach to the brief - Media Bounty was the perfect partner to help introduce consumers to our range."Media Bounty works with clients including Bodyform, Heinz, and Oxford Street.
