Why do we hate unsolicited email so much? Have you ever asked yourself that? Could it be we have been programmed to do so? With all the hype over the Canadian Anti-spam Law and Trojan emails in the news, we are always on the alert when an email sneaks its way into our inbox from a sender we don't recognize. But, is it really all SPAM?I have managed email marketing for clients for over 7 years. I see unsubscribe messages that make my toes curl. And the vitriol embedded in the [...]
