MBB Blog Are AI Overviews Hurting Organic Search?

When Google surfaces an AI Overview, the page that would normally sit in one of the top spots in organic search results sees its average click‑through rate drop by 34%, per a recent study from AHRefs (source). Scary, right? Let's take a closer look at what that could mean for your website. Why Users Stop [...]The post Are AI Overviews Hurting Organic Search? appeared first on MBB.