Matrix Marketing Group Blog Data-Driven Business is the Only Way to Go

Analyzing markets to determine what consumers want is a never-ending quest for most businesses. The data collected and sorted from various sources such as social media, polling, and cloud-based computing has enormous value for every company that can interpret the data in a meaningful way. Because data is growing each day as a major resource for most businesses, a new model for conducting business has emerged called the data-driven business model (DDBM).