For the past several years, technology partners have followed a fairly straightforward formula for engaging with customers. Understand customers' technology challenges and business goals and offer an array of as-a-service solutions. MSPs then wrap additional customized services around those solutions to increase engagement and customer stickiness. And while there are no guarantees in life, it is clear that those partners ...Read MoreThe post Need an icebreaker? Start the IaaS conversation with your customers to earn more first appeared on Matrix IBS.
