Massive Interactive Blog Prediction Series 2019: Interview with Ron Downey, CEO, Massive Interactive

This interview first appeared in MarTechSeries. Tell us about your role and what inspired you to start Massive Interactive. I founded Massive Interactive with Derek Ellis, our Chief Creative Officer, in 1996. The goal was to create a tech company that fundamentally changed the way people engage with entertainment. Since then, we’ve worked with broadcasters and operators around the world — including AT&T, BBC, Sony Pictures Television, and DAZN — to deliver some of the most widely used entertainment experiences.