One of the continued themes that I hear about advancements in technology is that it will put jobs at risk. While it may be true within other industries, I seriously doubt that it will have that impact within marketing. Marketers are overwhelmed right now as the number of mediums and channels continues to increase while marketing resources remain static. Technology affords the opportunity to automate repetitive or manual tasks, providing marketers with more time to work on creative solutions. Long gone are the days when marketing and ad teams spent their time developing just a
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