Marketing By Objectives Blog Why a good Content Marketing Plan will launch your sales like a rocket

Content marketing is taking off in Australia. Are you onboard yet?Businesses of all sizes across Australia are seeing the value that a successful content marketing plan brings to their business.Google Trends shows that searches on the term "content marketing" grew by over 500% between February 2011 and February 2016.A November 2015 joint survey by the Content Marketing Institute and the Association for Data-driven Marketing and Advertising (ADMA) found content marketing in Australia is still rising rapidly. More than 80% of survey respondents said they had implemented content marketing within their organisations. 87% of these organisations said they will place more focus on creating more content in 2016 than they did in 2015.