Marketing By Objectives Blog The Risks of Shonky SEO and SEM (AdWords) Agencies.

The benefits of high quality SEO (Search Engine Optimisation) and SEM (AdWords) is well recognised. There are untold examples of companies having enjoyed massive revenue and profitability improvements driven solely by their SEO and SEM strategies.Yet there are also many horror stories of small and medium sized companies losing thousands of dollars and being misled by unscrupulous SEO and SEM operators. Just last week I became aware of another deceitful practice that made me embarrassed to be involved in the industry.