Market Logic Blog A one-stop-shop insights ecosystem for General Mills

General Mills is home to 100 brands in 100 markets worldwide. Their portfolio is highlighted by iconic brands like Cheerios, Yoplait, Nature Valley, and Häagen Dazs—each worth more than $1 billion in retail sales. General Mills’ enormous brand portfolio demands an equally large supply of customer intelligence. Late 2019, their Consumer Insights Team decided to… The post A one-stop-shop insights ecosystem for General Mills appeared first on Market Logic Software.