NEW YORK — Marathon Strategies has hired Carol Caffin as its first editorial director. Caffin will be responsible for overseeing and collaborating on all aspects of content development, and guiding written materials (such as op-eds, media plans, presentations and proposals), as well as ensuring quality control and consistency across all written materials. Prior to joining Marathon, Caffin served as a features editor and executive editor at Westchester Magazine and previously operated her own boutique music PR company.