Good for Business, the mothership of MAP, has been re-certified as a B Corporation. Good for Business was originally certified in 2010. At that time there were about 150 B Corporations. Today, there are over 1000! What makes that number extra impressive is that the certification process has become more and more rigorous and demanding. We can confess to that since this is our third certification and this re-certification process was more challenging than our second re-certification process which was more challenging than our inaugural certification.Along with sharing our joy at being re-certified, we thought this is also a great opportunity to remind everyone about what B Corporations are (and to introduce the B Corporation movement to those of you who may not be familiar with it. Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Certified B Corporations are leading a global movement to redefine success in business. By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business. B Corps are certified by the nonprofit B Lab. To become certified, a company must: 1) Meet the Performance Requirement: Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points. 2) Meet the Legal Requirement: Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA. This allows the company's values to thrive under new management, new investors, and new ownership. 3) Make it Official:Sign a Term sheet and Declaration of Interdependence to make the certification official.The B Corp community is made up of over 1,000 companies in 34 countries from 60 industries with 1 unifying goal: to redefine success in business. To meet the Certified B Corps, visit the B Corp directory. Here's a link to our listing to help you get started: http://www.bcorporation.net/community/good-business. B Corps want to be a part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp certification helps companies differentiate from pretenders, generate press, benchmark performance, save money and access services, attract investors, partner with peers, and attract and engage talent. You can learn more at http://www.bcorporation.net.
