Makemereach: Perion Makes A Move Into Social Ad Tech With MakeMeReach Acquisition

It's not a case of déjà vu - Israeli performance player Perion has completed its purchase of MakeMeReach, a Paris-based company that specializes in using social networks to monetize apps. Financial terms were not disclosed. The deal, revealed Wednesday, comes less than a week after Marin Software bought French social advertising player SocialMoov for just north of $20 million. MakeMeReach,… Continue reading »