When it comes to spreading your brand's gospel, there's nothing better than word of mouth. A simple recommendation from a trusted friend or excited chatter across the internet will beat out pushy marketing ads every time. But here's the thing: Word of mouth is something you simply cannot buy. You can certainly pay someone who...
The post 4 Characteristics of a Differentiator That Sparks Viral Word of Mouth appeared first on Phil Gerbyshak.
