As companies evolve, they often seek to revise their corporate identity. It's an immediate way of showing their customers that they are staying relevant in changing markets. In the case of our recent client, Cory Environmental, the company has been working on the River Thames since 1876. During that time the company has progressed from using its barges to supply the wood and coal needed to power London, to removing the city's waste along the Thames. And while it still uses the green highway of the Thames to remove a large amount of London's grey waste, it now generates electricity from that waste at its highly efficient EfW plant at Belvedere. It's a really interesting story and shows how successful companies move and flex in response to their customer's needs. Despite its identity being updated several times during its history, the company's recently announced focus on energy production meant that the time was right to reflect that change with a new identity. So where to start? Every identity project is unique and our approach depends on the specific needs of the [...]The post Designing a new corporate identity - our approach appeared first on Creative graphic & website design agency.
