6 Ways to Improve Your Response Rates with Direct Mail Postcards Why give up something that has clearly worked for centuries? Postcards have been around for many years, and many a direct marketer has found success using them. Still, that doesn't mean copy/paste is allowed. Each direct mail postcard needs to be unique and optimized in order to get the best results. This requires constant tinkering with your postcard marketing program. Of course, some strategies have simply shown themselves better and more effective. Here are six ways to boost your direct marketing response rates and get the best ROI: Don't be afraid of the big idea. Make an offer to your customers. Motivate them to action. The trick is not to have just a nice looking postcard, but to offer some value to people. Before you start writing and designing your direct mail postcard, think first why are you doing it. What is your big idea, the thing that the postcard is supposed to represent? Approach the right customer Nothing spells disaster for your direct marketing campaign going for the wrong customer. You can't use a broad range here and hope to hit something. You need to focus on your target...The post 6 Ways to Improve Your Response Rates with Direct Mail Postcards appeared first on .
