So, you're a marketing director about to embark on a content strategy, but already you're worried about all the content you'll need to produce. Maybe you're relying on internal resources (not always a great idea) and you are nervous about the demands this will place on the organisation. How on earth will you source all the content you need? Well, you're not alone. One of the hardest things about maintaining any form of content production, is keeping it going, coming up with new ideas, staying motivated - don't be downhearted- everyone suffers from the same problem. This is what Guy Kawasaki Peg Fitzpatrick call "Feeding the Content Monster," in their excellent book, The Art of Social Media: Power Tips for Power Users. My assumption is that a blog will be the mainstay of your content output, and so much of this article refers to blogs and blogging, but applies equally to all content forms.
