As a Magento ecommerce website owner you will always be on the lookout for ways to improve your conversion rates. Often it can be easy to forget the basic elements that can make a big difference to your website and improve your customers shopping experience. Here are a few tips you should keep in mind when making changes to your Magento website...Simple and easy site navigationDon't overcomplicate your website layout and navigation. The simpler your Magento website is to navigate, the more user-friendly it will be. Your customers want to be able to find products as quickly and easy as possible. On-site search can greatly help with this. If users find your website complicated to use they will simply shop with one of your competitors instead.You will also need to make sure that you provide all of the necessary information about your company and products via the content on your website and landing pages. Keep your layout simple, straight forward and professional.Quick checkout processOne way you can lower the number of people abandoning their virtual shopping carts is by simplifying the checkout process on your Magento website. One-step checkouts are preferred by many customers as they make the whole process much quicker. Speed and convenience are both reasons why customers shop online in the first place. Speeding up your checkout process will also give customers less time to deliberate over their choices, making them more likely to commit to the purchase.Improve site securityImproving your website's security will also help to increase conversion rates. You will need to gain your customers' trust by providing them with a safe and secure website to use. If you use SSL security make sure you display the badge on your website to inform customers of this. You will also need to provide your customers with a clear privacy policy as well as your telephone number and address. This will make your company look more legit and help to gain your customers' trust.High quality serverIt is essential that you use a high quality sever as this will have an effect on the speed of your website and its page loading times. Customers don't want to have to sit there waiting for pages to load. They will simply go elsewhere for their products if you cannot deliver results within an almost instant time period. Having a quick website can also help to boost your SEO as it will improve your websites bounce rate.Get all of these things right and you are sure to notice an improvement in your conversion rates.
