Search engines like Google use a number of factors to determine how they should rank websites in keyword searches. Google is thought to use over two hundred signals to rank websites, some of which include reputation, influence and relevance. Today we are talking page loading times and how they can affect your Magento website's SEO.Why are page loading times important?Many website owners find that they have a high bounce rate because their website is taking too long to load. Having a high bounce rate will make Google and other search engines think that your Magento website is failing to meet the needs of users or perhaps isn't fulfilling the search criteria. This could impact your SEO ranking. It is worth noting that compared to relevance and reputation, page loading times are a minor factor in terms of SEO rankings, however they are something that you have complete control over and are therefore worth spending time on.Tips to improve your page loading times1. Look at your bounce rate. If it is high, ask yourself why visitors are leaving your website promptly.2. Measure your page loading times using Google analytics to give yourself a starting point to improve on.3. Upgrade your server. The more powerful your server is, the faster your page loading times will be.4. Optimise and condense your code. Remember that hundreds of lines of code have to be processed just to load one web page. Videos and images can also slow down your page loading times so if they do not add any value to your content, remove them.Faster page loading times not only provide a better user experience for potential customers, but they also benefit you, the website owner. The better user experience you provide, the better search engines will rank your website, leading to a higher number of visitors and the potential to increase conversion rates.
