Businesses use product reviews to help gain consumers' trust and encourage them to make a purchase from their ecommerce store. They help give consumers a better insight to a product and more knowledge of its uses, increasing their confidence when it comes to make a purchasing. Product reviews can have a huge influence on customers' buying decisions, but the problem is that many businesses struggle to turn their previous customers into reviewers.Improved SEOWhilst product reviews have a positive effect on your customers' buying habits, they also benefit your Magento ecommerce store's SEO. Product reviews feature fresh new text which enhances the content on your website. When search engines review your website your product review text will be taken into consideration, helping your website to climb higher up the organic search results pages. The higher you are ranked for your keywords the more likely people are to click through to your ecommerce website and make a purchase.Magento modulesThere are many Magento modules which focus on gaining better product reviews for your ecommerce website. They will usually review your customers' orders and send out automatic review reminders in the form of emails, once they have received their products. The Magento module you choose should be configured so that only one reminder is sent out if a customer makes several purchases of the same item. It is also important that a record is made of each reminder email sent out to prevent you from bombarding your customers with requests.Keep it simpleYour product review page should be kept simple and straight forward for your customers. Make it as quick and easy as possible in order to encourage more of your customers to take a few seconds out of their day to submit their review.Another great idea is to integrate social media buttons onto your review page which encourage the customer to post their review to their Facebook or Twitter pages. This will have a positive effect on your business and may even result in their friends, family and followers making a purchasing from your website too.If you require any advice on finding a suitable product review module for your Magento website then get in touch with one of our friendly expert developers.
