If you are busy looking for ways to make your ecommerce store stand out from your competitors' it can be easy to overlook the small things which make the biggest difference to your customers' shopping experiences. Here we will explain some of the most common mistakes ecommerce store owners make and how to avoid them.Poor on-site searchWe previously published a blog post explaining the benefits of Magento's on-site search capabilities, but it is definitely worth mentioning again. So many business owners overlook the importance of their websites navigational elements. There are a growing number of online shoppers using on-site search bars to narrow down their choice when looking for a particular product. Stores that do not give their customers this option, or have not organised their search results appropriately, could face losing business. It is worth spending time studying the keywords your customers use when searching for products on your ecommerce website. You will then need to use these findings to structure your search results pages so that they feature the most relevant products.Basic product descriptionsWe cannot quite stress enough how important your product descriptions are. You need to remember that unlike in a physical shop your customers cannot touch or examine your products up close, so the image and the product description is all they have to go on. If you simply copy and paste the same product descriptions for your products, it will look like you have inadequate knowledge of the products you sell. It will also put you at a disadvantage when it comes to your business website's SEO, as search engines look for unique, high quality product descriptions.Complicated check outAgain, this is something we have mentioned in previous articles, but it is one of those things ecommerce store owners get wrong time and time again. A complicated check out process is one of the main reasons customers abandon their online shopping carts. Making the process lengthy and complicated means they will have to put a lot of effort into making a purchase, which defeats the purpose of online shopping being simple, quick and convenient.Although the pointers we have mentioned may seem obvious, they are the key to creating an excellent shopping experience for customers, which will lead to an increase in conversion rates.
