MADS Blog Header Bidding: The End of the Publisher's Waterfall?

Header bidding is on the rise, and it has seen a dramatic rate in adoption among publishers in 2015, with "as many as 24 percent of the top 1,000 domains have header tags on their page," according to Randall Rothenberg, president of the IAB. Header Bidding Explained Put simply, header bidding allows publishers to achieveRead moreThe post Header Bidding: The End of the Publisher's Waterfall? appeared first on MADS.