Madpipe Blog Finding the 4 Bones of Your Story: Bad Company Example

Every story has four bones, and you can tell it in four sentences. We hang more flesh on it, not because it’s actually necessary, but because we want to deepen the audience’s identification with it. We add detail, suspense, raise the stakes. But the essence–the story arc–is four things–whether it’s a case study, brand narrative, […] Authored by: Daniel DiGriz Original Post: Finding the 4 Bones of Your Story: Bad Company Example Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®