Maccabee Blog 4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton's widely-maligned TV spot, a terrified face?Since unleashing the unintentionally hilarious Christmas TV spot, "The Gift That Gives Back," Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner. With the ad criticized as "tone deaf," "sexist" and "a dystopian hellscape," consumers noted that the model-slim " Peloton Wife" exercised as if her life (or marriage) depended upon her losing the few pounds she still retained.