In her new role at M-Squared Public Relations, Caldwell is responsible for the creation of communications strategies and execution of media outreach for the agency's portfolio of retail, hospitality, health & beauty and tourism clients. Caldwell brings nearly 10 years of experience, most recently as PR Director for New York-based Brandsway Creative where her efforts resulted in editorial placements in leading national outlets such as Vogue, New York Times and Good Morning America.