LSB Blog Not Doing Conversion Rate Optimization? Then You’re Throwing Money Away

There’s this thing that sometimes happens with digital campaigns: A big, sexy campaign is devised. A media plan so smart that your pennies are going to make piles of dollars. A creative execution so insightful, women and children (who happen to be the exact target) weep and gnash their teeth. And then, at the last … Continue reading "Not Doing Conversion Rate Optimization? Then You’re Throwing Money Away" The post Not Doing Conversion Rate Optimization? Then You’re Throwing Money Away appeared first on Lindsay, Stone & Briggs.