OMAHA, Neb., Nov. 10, 2015 /PRNewswire/ -- Singles' Day is a humorous twist on Valentine's Day that started in Asia in the '90s. It is celebrated every November 11th because the numerical date (11/11) symbolizes "bare branches," the Chinese expression for single men and women. Originally a way to celebrate the single life, Singles' Day has become a sort of an anti-Valentine's Day for many around the world. It has quickly become the largest online shopping day in the world, even eclipsing Black Friday and Cyber Monday.read more