Partnerships between companies to sponsor social media promotions (e.g. contests, giveaways, etc.) are all the rage these days, and for good reason. A partnership is, by nature, a give and take, and in the social media sphere, shared exposure can give a brand the boost it needs. Of course, you don't want to partner with [...]The post Power in Partnerships: How BuyCostumes.com Partnered With Other Brands to Build Collective Awareness appeared first on Loudpixel.