Source: Bulldog Reporter

Press Release: Lotame : Lotame and Qualifio Partner with RTL Belgium

Qualifio and Lotame announced their first integration for RTL Belgium. Thanks to this innovative partnership, the Belgian TV and radio group will now be able to leverage the large traffic generated by Qualifio interactions to offer more qualified audience segments to its advertisers. The more than forty interactive formats created with the Qualifio platform by RTL's digital teams, including quizzes, competitions, tests, and animated games, generate a large amount of fresh and qualitative data about its online audiences. Based on the information gathered from these interactions, RTL Belgium will be able to automatically push this data into Lotame's data management

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Andy Monfried's photo - Founder & CEO of Lotame

Founder & CEO

Andy Monfried

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Lotame is a SaaS-based platform that provides customer identity management solutions.

Lotame's headquarters is in Columbi...
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