LiveRamp Blog What's the Difference between a DMP and an Identity Graph?

Making sense of all the acronyms-DMPs, CDPs, CRMs, DSPs-along with marketing technology terms like data lakes, full stack vs. best-of-breed-can be daunting. To help my clients navigate through the soup, I recently wrote an article for MarTech Advisor titled Acronym or Imperative: What is a DMP and Do I Need One? There are a few ...The post What's the Difference between a DMP and an Identity Graph? appeared first on LiveRamp.