Have you seen all of the lists that call out the qualities of an entrepreneur or small business person? One of the things I do when these kinds of posts or articles come to my attention is to scan the list and see if the list calls out persistence, if it doesn't, the list is seriously lacking!Continuing a course of action in spite of difficultyPersistence is a noun, which means a person, place or thing. The meaning of persistence according to dictionary.com, is a firm or obstinate continuance in a course of action in spite of difficulty or opposition. Can you relate to this definition? Did your mind automatically go to all of the difficulties in your past, or maybe your present situation?I have found that when I have had to call on my "persistence" characteristic is when I am growing the most. I have to dig deep and reconfirm my commitment to my course of action. I revisit the plan that I am on, the action steps that I have taken and the action steps that I need to take. I then review what is working and what isn't and why. In most cases the reason for bringing up this characteristic of "making sure there is a firm or obstinate continuance in action in spite of difficulty" is because of FEAR. That pesky part of all of us that is unwilling or unable to take the action that is really necessary to carry out the plan.Read More
