As a Nonprofit, you serve the needs of your mission, but you are also in the business of serving the needs of your customers too- and in our industry we call them "donors". As I'm sure you are aware, getting new donors loses money before it makes money! And getting new donors is the single hardest thing to do. It's not just hard, it's also costly. Whether you're hosting fund-raisers, or sending out a large direct mail acquisitio [...]
