The True Cost of Cloud Computing for the StudioCloud computing is far more expensive than buying your own in-house equipment, and analysis shows studios recover the cost of purchasing dedicated equipment in a matter of only a few days or weeks.Cloud computing has been one of the most anticipated, yet most misunderstood techniologies in the film and TV production market. Lightbeam worked with one of the largest film studios to design a cost analysis, and we made some discoveries that even surprised us.