When writing for the web, it's important to remember that that people don't read websites - they scan them. With that in mind, make sure you get right to the point. Use short sentences. Like this. And this. Avoid lengthy diatribes consisting of technical jargon that run on forever and never seem to get to the point of the story, which is to say, don't write a sentence like the one you're currently reading. Use lists when possible: • Users can scan them quickly. • Keep them pithy. • Essential information is most easily remembered ... + Read More