Press Release: Lexicon : Lexicon Branding continues to develop category-changing brand names in 2018, including new corporate names for Philips Lighting and Verizon's app-based wireless provider

SAN FRANCISCO, Aug. 6, 2018 /PRNewswire/ -- Lexicon Branding's goal is to continue to be the leader in brand naming, creating noteworthy names widely recognized by consumers. Q1 and Q2 of 2018 saw the launch of Signify for Philips Lighting, Visible Wireless for Verizon, and Cosm for Herman Miller. The new brands exemplify Lexicon's reach across categories and expertise to serve clients' brand evolution and innovative product development. Signify, a new corporate name for Philips, was developed to support the idea that light and lighting solutions are becoming an intelligent language that communicates both meaning and emotion. According to David Placek, Lexicon's founder and president, "Light and lighting solutions provide comfort, security, and guidance for all of us and we wanted to develop a name that would support all of these benefits, be distinctive and relevant in the category, and exude the confidence of a leader."