During September, Twitter carried out a test allowing a small group of users to benefit from a brand new 280-character allowance per Tweet. During the trial, users proposed that the new feature could increase engagement and ultimately help gain followers, providing a win-win for both online influencers and brands. We know what you’re thinking, it could essentially take away the ...
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The post The character allowance, twice the freedom, twice the content: How brands can benefit from Twitter’s new 280-character count appeared first on Label PR.