Label Insight Blog Use Smarter Product Data to Improve the Grocery E-Commerce Shopper Experience for Competitive Advantage

The number of consumers in the U.S. who are shopping based on personal need-states such as diets, allergies, and health-related wellness preferences has risen dramatically over the last few years. Today, an estimated 200 million Americans follow some type of health and wellness program, and an estimated 180 million Americans have food allergies that affect the way they shop. And 55% of shoppers now say allergies or intolerances affect how they shop, up from 44% in 2018.