L d Blog Why Digital Marketing Needs To Be Part Of Your Spa Business Plan

Old habits die hard. When it comes to developing a viable spa or medical spa, most entrepreneurs know that marketing is an essential part of it. Unfortunately, many of these entrepreneurs revert back to the marketing tactics that they learned about years ago in high school and college. While tactics like direct mail and coupon advertising can still be successful, digital marketing is five times more important. Today's savvy consumers will search for your website or Facebook account before they'll look for your ad in a direct mailer, and if they can't find you, you're missing out on vital business. It Delivers More Bang For Your Buck We get it. You're a new spa business and you don't have any extra money to spare. In comparison to other marketing tactics, digital marketing is an investment that you can't afford not to make. Multiple studies have shown that digital advertising consistently outperforms TV, Print, Radio and Outdoor advertising. If your budget is limited, why not spend your money on guaranteed ROI? The World Is Your Audience Think of your website as your storefront in a limitless universe. Whereas only people who are physically in your city have a chance of walking by your brick and mortar location, anyone in the world is able to find your website or social media profile. Your Competitors Are Doing It If you want to have any luck in gaining market share in the spa and salon industries, you have to stay a step ahead of your competition. Spas today know that it's necessary to have a user-friendly website, strong SEO, and active social media accounts to reach customers wherever they are. If your competitors are doing it but you're not, who do you think is going to see growth? Let Lexi Design show you why digital marketing needs to be a focal point of your spa business plan. Contact us for a consultation today!